Post by account_disabled on Nov 27, 2023 8:11:44 GMT
Data science #Data #UX This article will tell you a summary of the Talk video in the Research category from Spotify . This event was organized by Qualtrics and this project uses Qualtrics products as well. If anyone is interested in listening to the video, It will be at the bottom of the article. The team from Spotify will talk about using their own framework called What-Why Framework and about doing Simultaneous Triangulation. The content of this Talk is how can we combine Quantitative data from Data science with Qualitative data from UX? Let's follow along and read. What does this article have? Show Goal of this project To develop a new feature, Skip ads, a system that can skip Ads that are not relevant to the user in Spotify to increase user engagement and allow users to listen to product ads that are more relevant to them.
It is a win-win for both the people who come to advertise and the free ones. user The data Phone Number List science side told us that initially users wanted information from people who listened to Spotify for free, listened to music often, and were actively skipping songs on mobile, so they searched for information back and forth. Then I found that Australia has a lot of users in this group. On the UX side, I wanted to know whether the prototype of this new feature would work or not, so I made two types of UI pages: (A) a graphic with a skip button (B) the text word “Skip” and then went out to do Guerrilla testing at the park. To do a quick test to know which type should be used the most and test whether users understand how to skip ads or not.
The conclusion is that (A) Graphic buttons are more understandable by people. Because Spotify users usually understand that this picture is a button to skip the song. The Data Science side had to bring the prototype back to test to see how many % of users clicked skip ads, so we went to do A/B Testing to compare ( A) the new feature system that skips ads (B) the old system that couldn't skip ads. Yes, to test whether the new system will increase user engagement or not / hear more relevant ads or not. The Data science side said that we have very high hopes that if this feature is released, Everyone will definitely turn to use it!!! Because Data says that Group A clicks to skip ads and gets very good results!!! But the reality isn't like that. because it's not that easy at all.
It is a win-win for both the people who come to advertise and the free ones. user The data Phone Number List science side told us that initially users wanted information from people who listened to Spotify for free, listened to music often, and were actively skipping songs on mobile, so they searched for information back and forth. Then I found that Australia has a lot of users in this group. On the UX side, I wanted to know whether the prototype of this new feature would work or not, so I made two types of UI pages: (A) a graphic with a skip button (B) the text word “Skip” and then went out to do Guerrilla testing at the park. To do a quick test to know which type should be used the most and test whether users understand how to skip ads or not.
The conclusion is that (A) Graphic buttons are more understandable by people. Because Spotify users usually understand that this picture is a button to skip the song. The Data Science side had to bring the prototype back to test to see how many % of users clicked skip ads, so we went to do A/B Testing to compare ( A) the new feature system that skips ads (B) the old system that couldn't skip ads. Yes, to test whether the new system will increase user engagement or not / hear more relevant ads or not. The Data science side said that we have very high hopes that if this feature is released, Everyone will definitely turn to use it!!! Because Data says that Group A clicks to skip ads and gets very good results!!! But the reality isn't like that. because it's not that easy at all.