Post by account_disabled on Mar 10, 2024 4:36:33 GMT
The key points of the article: Google tends to reward the quality of the content in its rankings, both paid and organic . Through the creation of quality content it is possible to reach potential customers and build their loyalty to the company. To create a content marketing strategy it is essential to take into account various factors including your work team, the objectives to be achieved and all the methods of publishing and disseminating the content produced. In the past, before Google reached the importance and diffusion it has today, the algorithm that governed online indexing was very different and in some respects simpler. The innovators who took the first steps in website positioning had understood how to make their content appear among the first search results.
There were web pages completely covered with keywords of the same color as Germany Phone Number the background, not visible to users but only to the search engine spider which increased the ranking of that content. Or web pages created only to build references to external links that are very well evaluated by Google. Through this improper use of keywords and link-building it was quite easy to stand out. Today we know well that this is no longer the case, in fact these "incorrect" practices are even penalizing for positioning. The algorithm of Google and other search engines today is much more focused on offering quality to the user. Google's main interest is to provide the user who carries out a search with the best results, which answer his questions and create satisfaction.
For this reason, when evaluating contents and websites, the crawler today evaluates not only the density of keywords but their distribution and the relevance of the entire content. Today, to obtain a better positioning in Google's SERP, it is therefore necessary to create content of real value. Content marketing is just this: the creation and dissemination of real value for users which is rewarded by search engines. In this article we will deal with: How to do content marketing Tips to follow to optimize your content marketing strategy Build your content marketing strategy with Adv Media Lab Content marketing: the basis for growing your business Website evaluation How to do content marketing Content marketing is a strategic approach based on the creation and dissemination of valuable, quality content. The value generated is not something abstract, imaginary, volatile as we sometimes tend to think when talking about marketing.
There were web pages completely covered with keywords of the same color as Germany Phone Number the background, not visible to users but only to the search engine spider which increased the ranking of that content. Or web pages created only to build references to external links that are very well evaluated by Google. Through this improper use of keywords and link-building it was quite easy to stand out. Today we know well that this is no longer the case, in fact these "incorrect" practices are even penalizing for positioning. The algorithm of Google and other search engines today is much more focused on offering quality to the user. Google's main interest is to provide the user who carries out a search with the best results, which answer his questions and create satisfaction.
For this reason, when evaluating contents and websites, the crawler today evaluates not only the density of keywords but their distribution and the relevance of the entire content. Today, to obtain a better positioning in Google's SERP, it is therefore necessary to create content of real value. Content marketing is just this: the creation and dissemination of real value for users which is rewarded by search engines. In this article we will deal with: How to do content marketing Tips to follow to optimize your content marketing strategy Build your content marketing strategy with Adv Media Lab Content marketing: the basis for growing your business Website evaluation How to do content marketing Content marketing is a strategic approach based on the creation and dissemination of valuable, quality content. The value generated is not something abstract, imaginary, volatile as we sometimes tend to think when talking about marketing.