Post by samueldavidd109 on Feb 20, 2024 7:25:56 GMT
However, the negative emotions that are most generated are: disappointment, present in 23.2% of clients; irritation, experienced by 22.4% of users; and among the least generated is impotence in 19.9% of cases and insecurity, present in 17.2% of clients. Faced with these results, the opportunity for health insurers is to work on positive emotions , promoting tranquility and trying to stop disappointment, which is the negative emotion with the most weight, Gonzalo points out. insurance-graphic Regarding the comparison of private insurance versus Social Security , several results stand out. The first, that public healthcare generates a greater number of positive emotions than negative ones: gratitude stands out at 78%, tranquility at 73%, pride at 61% and joy at 55%. However, the deficiencies perceived by their clients double the number of negative emotions generated regarding private insurance. The third key point for insurers is that negative Social Security emotions are not related to medical care, but rather to health organization services (the work performed by insurers). So these deficiencies of the public system are the emotional reason for being of health insurers and, in turn, the competitive advantage that they must work on.
Price is the main reason why customers change insurers Before diving into the “emotional ” of health insurance customers, the first thing that stands out is the motivation that pushes customers to Denmark Telegram Number Data choose one or another insurance company, the price. The influence of price on this decision is directly related to the lack of differentiation between companies and, of course, the main reason why they change insurers. Once they purchase a policy, they experience the so-called “pain” moments , those that generate more negative emotions and are directly related to the organization of health, a task that health insurers cover. In this same journey that the client follows, we also find the "delight" moments, or those that generate more positive emotions and have to do with health care (medical test, intervention, maternity...) that they experience in hospital care centers. In the study, a small zoom was made into aspects such as the characteristics that "The Hospital of the Future" should have .
For the users interviewed, the most important characteristics that this institution should have are technology (with 71% of the responses) and humanization (60% of those interviewed) with health care centered on people; a sign that, once again, emotions are the perfect tandem for digitalization. IMED Hospitals, are the best valued centers Among the hospital centers best rated by clients are: IMED Hospitales, IMQ Health Centers and Sanitas Hospitals . These three centers have also received recognition with the award for best “Hospital EMOtional Image '19” designed by the artist Verónica Mar. To close the event, Elena Alfaro and Gonzalo Martín-Vivaldi had the company of Luis de Haro, general director of iSanidad, who contributed his reflections on the results of the study and highlighted that the relationship between the insurer and the professionals must be worked on. healthcare , since "the insurer must value all the work it does, especially in relation to doctors." In conclusion, the data presented by EMO Insights reveals a great paradox: "the client's motivation to get health insurance is very emotional ("I don't want to go through what I experienced as a child.
Price is the main reason why customers change insurers Before diving into the “emotional ” of health insurance customers, the first thing that stands out is the motivation that pushes customers to Denmark Telegram Number Data choose one or another insurance company, the price. The influence of price on this decision is directly related to the lack of differentiation between companies and, of course, the main reason why they change insurers. Once they purchase a policy, they experience the so-called “pain” moments , those that generate more negative emotions and are directly related to the organization of health, a task that health insurers cover. In this same journey that the client follows, we also find the "delight" moments, or those that generate more positive emotions and have to do with health care (medical test, intervention, maternity...) that they experience in hospital care centers. In the study, a small zoom was made into aspects such as the characteristics that "The Hospital of the Future" should have .
For the users interviewed, the most important characteristics that this institution should have are technology (with 71% of the responses) and humanization (60% of those interviewed) with health care centered on people; a sign that, once again, emotions are the perfect tandem for digitalization. IMED Hospitals, are the best valued centers Among the hospital centers best rated by clients are: IMED Hospitales, IMQ Health Centers and Sanitas Hospitals . These three centers have also received recognition with the award for best “Hospital EMOtional Image '19” designed by the artist Verónica Mar. To close the event, Elena Alfaro and Gonzalo Martín-Vivaldi had the company of Luis de Haro, general director of iSanidad, who contributed his reflections on the results of the study and highlighted that the relationship between the insurer and the professionals must be worked on. healthcare , since "the insurer must value all the work it does, especially in relation to doctors." In conclusion, the data presented by EMO Insights reveals a great paradox: "the client's motivation to get health insurance is very emotional ("I don't want to go through what I experienced as a child.