Post by account_disabled on Feb 17, 2024 9:25:40 GMT
Or simply make for a good laugh. Here are a few of the best and funniest portmanteaus in marketing today: 1. Thighvertising = Thighs + Advertising thighvertising Big in Japan, “thighvertising” refers to using the human body (specifically, the upper thighs) to advertise a product. Under the scheme, advertisers can use premium billboard space (typically a woman’s legs) to showcase their brand name or logo all around town. A similar guerrilla advertising technique was used by New Zealand retailer Superette. In order to promote a sale on shorty shorts, the boutique put indented plates onto public benches and bus stops.
When people sat down, the message was imprinted onto the back Buy TG Database of their thighs, effectively turning them into walking billboards for the store. 2. Blogebrity = Blog + Celebrity blogebrity A blogebrity is a type of internet celebrity made famous through his or her blogging activities. Think Perez Hilton or YouTube personality Jenna Marbles. Blogebrities can be ranked based on popularity and influence and, like actual celebrities, can even be categorized as A-List down to D-List based on these metrics. Incidentally, “blog” is itself a portmanteau of the words “web” and “log,” so it’s fitting that so many new words stem from it, including a term closely-related to the blogebrity phenomenon: Blogosphere (web+log+sphere).
Call it the Russian dolls of portmanteaus. 3. Masstige = Mass + Prestige upton-super-bowl-ad-masstige Masstige may sound like a name for a fancy dog breed, but in fact the term has very specific marketing roots. A type of downward brand extension, masstige refers to prestigious products designed to be sold to the masses. The concept has really taken off in recent years, with companies like Pottery Barn and Bath & Body Works selling luxury goods at attainable price points. Car companies, too, are big practitioners of masstige. Lexus, for instance, has seen great success with its GS series of mid-luxury class cars that have been touted as a more affordable alternative to the Mercedes-Benz E-Class.
When people sat down, the message was imprinted onto the back Buy TG Database of their thighs, effectively turning them into walking billboards for the store. 2. Blogebrity = Blog + Celebrity blogebrity A blogebrity is a type of internet celebrity made famous through his or her blogging activities. Think Perez Hilton or YouTube personality Jenna Marbles. Blogebrities can be ranked based on popularity and influence and, like actual celebrities, can even be categorized as A-List down to D-List based on these metrics. Incidentally, “blog” is itself a portmanteau of the words “web” and “log,” so it’s fitting that so many new words stem from it, including a term closely-related to the blogebrity phenomenon: Blogosphere (web+log+sphere).
Call it the Russian dolls of portmanteaus. 3. Masstige = Mass + Prestige upton-super-bowl-ad-masstige Masstige may sound like a name for a fancy dog breed, but in fact the term has very specific marketing roots. A type of downward brand extension, masstige refers to prestigious products designed to be sold to the masses. The concept has really taken off in recent years, with companies like Pottery Barn and Bath & Body Works selling luxury goods at attainable price points. Car companies, too, are big practitioners of masstige. Lexus, for instance, has seen great success with its GS series of mid-luxury class cars that have been touted as a more affordable alternative to the Mercedes-Benz E-Class.