Post by account_disabled on Dec 23, 2023 9:52:00 GMT
IT blogs in France: To be visible on LinkedIn, take a celebrity press approach . The next day, I receive an email: “hello, I do omnichannel marketing at UneDes5PlusGrossesMarquesDuMonde, I think you could help my team, are you available to come and meet us?”. At the same time, an invitation on LinkedIn and another on Viadeo. Less than a week later, I am at the headquarters of this very large brand. 1h30 appointment and I come out with an order. In this case, I did not trigger the sale directly with the item, but I understood that the appointment was only a form of formality so that the manager knew who he was dealing with, and that in fact his decision was already made on the basis of the article.
One article, 2 publications, 1 meeting, 2 sales Last year, in February 2017, I published this article: “ Digital Email Data Marketing: don’t throw money down the drain ”. Big belly: 213 readers, 32 likes, 4 comments, 3 shares. I don't know what happened, but this article doesn't deserve this. I know the article is good, that it has substance, that it adds value. 213 “readers”, this is not possible. So I published the article again, a few months later (July 13). And there, although it is exactly the same article with the same title and the same illustration, the figures have nothing to do with it: 8,411 “readers”, 339 likes, 30 comments and 157 shares. Cherry on the cupcake, I receive a message a few days later, sent by an associate of a large SME, he offers an appointment to discuss our practices. The appointment goes well and I leave with a first order of €20K.
We start working for this client. He talks to the founder of the company about it. This is also associated with another structure. Based on his colleague's feedback, he decides, without meeting us, to talk to the founder of the other structure about our approach. We meet him and he in turn validates an order of more than €50K. Conclusion : These 3 cases show that Social Selling can bring results and that you can sell on LinkedIn. However, it is important to understand: that there is no recipe, that there is nothing “magic”, that some marketers (I have met some) have published dozens, even more than 100 articles without getting the slightest return, not even one more contact on LinkedIn. Social selling is like the Lotto, 100% of the winners have tried their luck… but 100% of those who have tried their luck are far from having won.
One article, 2 publications, 1 meeting, 2 sales Last year, in February 2017, I published this article: “ Digital Email Data Marketing: don’t throw money down the drain ”. Big belly: 213 readers, 32 likes, 4 comments, 3 shares. I don't know what happened, but this article doesn't deserve this. I know the article is good, that it has substance, that it adds value. 213 “readers”, this is not possible. So I published the article again, a few months later (July 13). And there, although it is exactly the same article with the same title and the same illustration, the figures have nothing to do with it: 8,411 “readers”, 339 likes, 30 comments and 157 shares. Cherry on the cupcake, I receive a message a few days later, sent by an associate of a large SME, he offers an appointment to discuss our practices. The appointment goes well and I leave with a first order of €20K.
We start working for this client. He talks to the founder of the company about it. This is also associated with another structure. Based on his colleague's feedback, he decides, without meeting us, to talk to the founder of the other structure about our approach. We meet him and he in turn validates an order of more than €50K. Conclusion : These 3 cases show that Social Selling can bring results and that you can sell on LinkedIn. However, it is important to understand: that there is no recipe, that there is nothing “magic”, that some marketers (I have met some) have published dozens, even more than 100 articles without getting the slightest return, not even one more contact on LinkedIn. Social selling is like the Lotto, 100% of the winners have tried their luck… but 100% of those who have tried their luck are far from having won.